Nonprofit Fixer™ Blog

The Nonprofit Fixer Blog offers immediately useful tools and insights to fix your nonprofit.

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media skills Sean Kosofsky media skills Sean Kosofsky

It's a Trap: Handling Tough Media Questions

All people could benefit from media training, but nonprofit leaders should make it a priority because getting covered accurately in the media is essential to growing your organization. Two essential things I learned early on have stuck with me. First, even though a reporter may be interviewing you, you are not talking to them. You are talking to their readers, viewers or listeners. When you know this, you will be far more effective at getting results. Second, don't answer the question asked of you. Respond with what you want to say.

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Disclaimer: Thanks for visiting! My blog is a resource guide for educational and informational purposes. To write my articles, I use my experiences, the experiences of others, and various other resources, including but not limited to the internet and other sources. That said, my advice doesn’t come with any guarantees. By visiting this site, you’re essentially signing a contract that says that you understand that I make no guarantees and that you won’t try to sue me because that would suck.