44 Ways to Skyrocket Your Non-Profit's Email List
44 Ways to Skyrocket Your Nonprofit Email List
Sometimes size does matter. The size of your email list determines your reach, your online fundraising, and the breadth of your support among individuals, not just foundations. In short, your email list is an indicator of your capacity.
So why is it so hard to grow an email list? Well, it’s hard to build something from nothing. The organizations that grew the biggest lists began doing so after already having a good size list, or because they made dedicated marketing investments in order to grow.
Traditionally, nonprofits grow their lists by simply asking people to sign up at events, tables, or for their email newsletter. But, some organizations run campaigns, petitions, pledges, etc. There are many ways to grow your list and I am constantly asked by nonprofits for ways to do this that are cheap or free.
Well, I have created a robust list of ways for organizations to grow their list. Marketers have learned some things about building lists through lead generation, marketing funnels, sales, and conversions. These are all terms that may seem foreign to most nonprofit staff. Nonprofits tend to think people will give us their email because they care about the issue. Marketers have known for some time that giving your email to anyone comes at a cost. So, what if nonprofits give away things of value in exchange for an email? Your newsletter may be awesome but asking someone to subscribe is not the same as giving them something of value.
When you look at the list I have created, you will see it relies very heavily on landing pages and lead magnets. A landing page is a page you create on the internet that is not necessarily attached to your website, but it serves one purpose: a call to action. So, a landing page gets you to download, sign up, buy, enroll, schedule, or take some other action so the content and design of the landing page is singularly focused. Nonprofits need to seriously start utilizing this strategy more. It also helped that it isn’t necessarily expensive.
Read the list and get back to me. Do you have additional ways to grow a list that you would like to share? Have any of these methods worked or have proven unsuccessful for you?
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